Own a luxury rental brand built to move fast
Most exotic rental “businesses” are five cars and a template website. Peacock is a brand enthusiasts respect, a curated exotic-and-classic fleet, and a complete operating platform, and we’re opening it to qualified operators in new markets across the U.S.
Now live in Orange County, Los Angeles & Palm Springs.
A category full of copy-paste. And then there’s Peacock.
The exotic and luxury rental space is crowded with operations running the same five cars, the same generic website, and the same forgettable experience. We built the opposite, a fleet that spans modern exotics like Ferrari, Lamborghini, Rolls-Royce, Bentley, AMG and McLaren, alongside one of Southern California’s most curated classic collections.
Our clients don’t just rent a car. They book a Ferrari Roma for an anniversary, a 1967 Mustang for a wedding shoot, an Aventador SVJ for a milestone birthday. We’re the operator people call when the experience matters as much as the car, and that brand, that fleet philosophy, and that operational playbook are exactly what we license to franchise partners.
Everything it takes to launch, not just a name.
A brand worth renting
Identity, positioning, and a premium web presence clients already trust. You inherit a reputation instead of spending years building one.
A curated fleet playbook
How we source, price, and mix exotics, classics, consignment and partner cars, so your fleet looks intentional, never random.
The operating system
The same portal HQ runs on: fleet management, digital contracts with e-signature, integrated payments and deposit holds, automated payouts, SMS, calendar and reporting. No spreadsheets, no duct tape.
Demand, not just a domain
A fast, SEO-built multi-market site with live booking and instant quotes that routes real leads straight to your city.
A partner & owner network
Plug into Peacock's broker and consignment network to add inventory and depth without buying every car yourself.
Real onboarding & support
Training, a launch playbook, and ongoing operational support from a team that runs this business every single day.
You’re not buying a logo. You’re getting the operating system.
Most franchises hand you a brand and wish you luck. Peacock hands you the software your business runs on, the same platform we use to manage every rental, contract, payment and payout across three markets. Day one, you operate like a company that’s been doing this for years.
| Vehicle | Renter | Status | Payment |
|---|---|---|---|
| Ferrari Roma | Confidential | Active | Paid |
| Lamborghini Huracán | Confidential | Upcoming | Deposit held |
| Rolls-Royce Cullinan | Confidential | Active | Paid |
| 1967 Mustang | Confidential | Upcoming | Deposit held |
Initial investment
Straightforward and up front, exactly what it takes to open a Peacock market, with no surprises later.
Every market is an exclusive, protected territory, one operator per market, no competing Peacock next door.
Four steps from inquiry to launch.
Apply
Tell us about you and your target market. Takes five minutes.
Qualify
A conversation to make sure the market, the fit and the numbers work, both ways.
Onboard & train
Brand, fleet strategy, the platform, and your launch playbook. We set you up on the portal.
Launch
Go live in your city with inventory, a booking-ready site, and a team behind you.
Built for hands-on owners who sell, lead, serve and grow.
Peacock is for operators, not passive investors. You’ll promote the brand locally, manage premium client expectations, coordinate a fast-moving schedule and build referral relationships across your market.
Automotive experience helps, but energy, discipline and sales ability matter more.
- ✓Confident communicators and strong relationship builders
- ✓Organized operators who can run a fast-moving schedule
- ✓Customer-first leaders who protect the brand experience
- ✓Ready to promote locally and build referrals
- ✓Driven to build a visible, premium local business
The things everyone asks first.
No. The strongest franchisees are driven operators and salespeople. We bring the fleet knowledge and the playbook, you bring energy and local hustle.
The franchise fee is $40,000. Estimated all-in initial investment runs $369,200 to $995,500, depending on your market and fleet size. Ongoing, there's a 7% royalty and a 3.5% marketing fee, both on gross sales. The full breakdown is in the franchise packet.
No. Between consignment, our partner network and phased fleet growth, you can launch lean and scale as demand builds in your market.
Yes. Every franchise gets an exclusive, protected territory, one operator per market. You build your city without ever worrying about another Peacock opening next door.
Training, the full platform, marketing assets, and ongoing operational support. You're never running it alone.
Most partners launch within 60 to 90 days of signing, the majority of that is fleet sourcing and local setup, which we help coordinate.
Let’s put Peacock in your city.
Tell us where you want to build. We’ll send the franchise packet and set up a call. Every application is reviewed personally.
We review every application personally, no automated funnels.